a new kind of feeling good

a new kind of feeling good

where modern science and botanicals finally meet

in an overwhelming industry built on self-doubt, we’re here to help you feel more like yourself - not someone else’s definition of it.

april is reimagining supplements, on your terms and at your pace.

where modern science and botanicals finally meet
where modern science and botanicals finally meet
where modern science and botanicals finally meet

meet: your new vegan wellness heroes

100% vegan
free shipping
made in the UK

reimagining vitamins and supplements

new routines made easy

new routines made easy

good-for-you vitamins on an ongoing basis. delivered to your doorstep.

carefully selected ingredients

carefully selected ingredients

100% vegan, gluten-free and with no artificial colours or flavours. no harmful or eyebrow-raising ingredients.

innovative and unique formulas

innovative and unique formulas

bringing together the best of science, nature, and technology.

the april guarantee

free shipping

no artificial colours

always vegan

halal certified

made in the UK

gluten-free

FREE SHIPPING

FREE SHIPPING

FREE SHIPPING

FREE SHIPPING

FREE SHIPPING

FREE SHIPPING

FREE SHIPPING

FREE SHIPPING

FREE SHIPPING

FREE SHIPPING

FREE SHIPPING

FREE SHIPPING

FREE SHIPPING

FREE SHIPPING

FREE SHIPPING

stories from our community

loveeee the products!

loveeee the products!

I absolutely loveeee the products!!! The packaging is so beautiful and makes them look so unique! They’re so easy to take aswell and the fact they’re vegan makes them even better.

Abbigayle Gunn @abbie_gunn

really helped my energy levels

really helped my energy levels

Taking the April supplements really helped my energy levels and waking up in the morning was a joy.

Ayesha

noticed a difference

noticed a difference

I was honestly really surprised and have noticed a difference in the brightness of my skin, even wearing my foundation I noticed my skin looking brighter and my skin tone more even.

tia hammond @tiabellex

looks great

looks great

My hair has been on its best behaviour since I started to take "Glow Service '' and I got through a whole cycle without any breakouts which is rare. Bonus: it's vegan and looks great on the bathroom shelf!

Elin Svartengren

new fave!

new fave!

I’ve been loving the multi-me supplements! I can definitely feel the positive impact and I will definitely be topping up on those. New fave!

Asha Ali @basicallyitsasha

interesting ingredients

interesting ingredients

After using my April supplements for a couple of months, I’ve seen a noticeable change in my skin and overall mood in a really positive way! The packaging is gorgeous and the use of interesting ingredients makes it the perfect routinely supplement!

Leah Cleaver @leahrosejx

recommend this product

recommend this product

I've used the glow service for a month now, and I will definitely continue doing so. I love the design of the product, that it's vegan and the capsules are in a good size. I really recommend this product, as a supplement to a good skincare routine.

Fanny Lavré @fannylavre

helped me reach my beauty goals

helped me reach my beauty goals

Skinfood at its best + I love the packaging and the subscription model. Glow Service is packed with plant-based ingredients that def helped me reach my beauty goals. Once you pop, you can’t stop! I mean… you can but why would you?! 😍

Emöke

the perfect blend

the perfect blend

The perfect blend of relaxed and revitalised! Hair and nails felt both stronger & healthier by the end of the journey!

Matty

loveeee the products!

loveeee the products!

I absolutely loveeee the products!!! The packaging is so beautiful and makes them look so unique! They’re so easy to take aswell and the fact they’re vegan makes them even better.

Abbigayle Gunn @abbie_gunn

really helped my energy levels

really helped my energy levels

Taking the April supplements really helped my energy levels and waking up in the morning was a joy.

Ayesha

noticed a difference

noticed a difference

I was honestly really surprised and have noticed a difference in the brightness of my skin, even wearing my foundation I noticed my skin looking brighter and my skin tone more even.

tia hammond @tiabellex

looks great

looks great

My hair has been on its best behaviour since I started to take "Glow Service '' and I got through a whole cycle without any breakouts which is rare. Bonus: it's vegan and looks great on the bathroom shelf!

Elin Svartengren

new fave!

new fave!

I’ve been loving the multi-me supplements! I can definitely feel the positive impact and I will definitely be topping up on those. New fave!

Asha Ali @basicallyitsasha

interesting ingredients

interesting ingredients

After using my April supplements for a couple of months, I’ve seen a noticeable change in my skin and overall mood in a really positive way! The packaging is gorgeous and the use of interesting ingredients makes it the perfect routinely supplement!

Leah Cleaver @leahrosejx

recommend this product

recommend this product

I've used the glow service for a month now, and I will definitely continue doing so. I love the design of the product, that it's vegan and the capsules are in a good size. I really recommend this product, as a supplement to a good skincare routine.

Fanny Lavré @fannylavre

helped me reach my beauty goals

helped me reach my beauty goals

Skinfood at its best + I love the packaging and the subscription model. Glow Service is packed with plant-based ingredients that def helped me reach my beauty goals. Once you pop, you can’t stop! I mean… you can but why would you?! 😍

Emöke

the perfect blend

the perfect blend

The perfect blend of relaxed and revitalised! Hair and nails felt both stronger & healthier by the end of the journey!

Matty

loveeee the products!

loveeee the products!

I absolutely loveeee the products!!! The packaging is so beautiful and makes them look so unique! They’re so easy to take aswell and the fact they’re vegan makes them even better.

Abbigayle Gunn @abbie_gunn

really helped my energy levels

really helped my energy levels

Taking the April supplements really helped my energy levels and waking up in the morning was a joy.

Ayesha

noticed a difference

noticed a difference

I was honestly really surprised and have noticed a difference in the brightness of my skin, even wearing my foundation I noticed my skin looking brighter and my skin tone more even.

tia hammond @tiabellex

looks great

looks great

My hair has been on its best behaviour since I started to take "Glow Service '' and I got through a whole cycle without any breakouts which is rare. Bonus: it's vegan and looks great on the bathroom shelf!

Elin Svartengren

new fave!

new fave!

I’ve been loving the multi-me supplements! I can definitely feel the positive impact and I will definitely be topping up on those. New fave!

Asha Ali @basicallyitsasha

interesting ingredients

interesting ingredients

After using my April supplements for a couple of months, I’ve seen a noticeable change in my skin and overall mood in a really positive way! The packaging is gorgeous and the use of interesting ingredients makes it the perfect routinely supplement!

Leah Cleaver @leahrosejx

recommend this product

recommend this product

I've used the glow service for a month now, and I will definitely continue doing so. I love the design of the product, that it's vegan and the capsules are in a good size. I really recommend this product, as a supplement to a good skincare routine.

Fanny Lavré @fannylavre

helped me reach my beauty goals

helped me reach my beauty goals

Skinfood at its best + I love the packaging and the subscription model. Glow Service is packed with plant-based ingredients that def helped me reach my beauty goals. Once you pop, you can’t stop! I mean… you can but why would you?! 😍

Emöke

the perfect blend

the perfect blend

The perfect blend of relaxed and revitalised! Hair and nails felt both stronger & healthier by the end of the journey!

Matty

our expert advisors

we’ve teamed up with experts in and out of the lab. our team of advisors are here to help us create a space where your wellbeing always comes first. they support our community and us by sharing valuable knowledge in their unique areas of expertise.

Azmina Govindji

Azmina Govindji

Consultant nutritionist

award-winning registered dietitian, consultant nutritionist, best-selling author, and global speaker.

one of her biggest passions is spreading the word about delicious healthy food, and her recent projects have centred around plant-based eating.

Dr. Rumbi Mutenga

Dr. Rumbi Mutenga

Medical doctor

a dynamic and energetic NHS Junior Doctor and qualified Midwife with a holistic approach to wellness.

her passions include addressing inequalities in health care and promoting issues relating to the health and wellbeing of those identifying as women.

Jemma Ward

Jemma Ward

Medical herbalist

a forward-thinking Medical Herbalist registered with the National Institute of Medical Herbalists.

she is passionate about using herbal ingredients as a safe and effective solution to many different health challenges. applying traditional wisdom and modern science with an individualised holistic approach.

Ben Grant

Ben Grant

grounded packaging

an innovator in packaging materials science and sustainable supply chains.

he is passionate about the role that businesses have to play in rethinking current systems and moving towards circular ones and, ultimately, the potential this has in driving positive, sustainable change for people and the planet.

designed in Sweden, made in the UK

we make sure our products are of the highest quality by only working with the highest quality partners.

all of our products are uniquely designed in Sweden and made locally by one of Europe's leading suppliers based in the UK.

designed in Sweden, made in the UK

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

feeling good should feel like you

with the help of expert nutritionists and scientists, and with real people in mind - we crafted supplements that support your specific needs. no standard formulas. carefully selected ingredients. all vegan.

we’re creating a space where your wellbeing comes first. from supplements and self-discovery to education and personal growth, this journey is fueled by feeling good.

feeling good should feel like you
feeling good should feel like you
feeling good should feel like you

so, how does it work?

find your favourite

multi-me, glow service or club calm - find the supplement for your daily routine. good news: all our vitamins are vegan and gluten-free.

on your terms

buy once, or get your april supplements on an ongoing basis. you can easily pause, skip or cancel the subscription at any time, no strings attached.

refills delivered

on subscription, you get your refills delivered in compostable pouches so you can reuse your jar. always with free, climate-compensated shipping.

get social @itsapril

feeling good should feel like you.